THE CURRENT MARKET VERSUS THE POTENTIAL MARKET – The challenge of most premium brands.


Katlego Ditlhokwe

Researcher, Strategic Thinker, Thought Leadership speaker

Katlego is a Researcher, Thought Leadership Speaker and Strategic Planner with over 7 years of experience in the Advertising industry. He has worked on accounts across different industries such as Jet (Edcon); Mercedes-Benz Commercial; Revlon; Dialdirect; First for women; South African Bank Risk Information Centre (SABRIC); Choice Condoms;
Lovers Plus & Trust; Glenmark Pharmaceuticals and as well as Clover to name a few.

Katlego’s experience across different sectors of the market has given him the wholistic understanding of the different markets found within the South African landscape. Not only has this given him the opportunity to work on campaigns that resonate with the South African market, but this has also allowed him the opportunity to share his insights and experience by guest lecturing at educational Institutions such as the University of Johannesburg, Vega School, AAA School of Advertising and Boston Media House.