Spicer de Villiers | @iamspicer
Spicer de Villiers started out as a copywriter in big advertising agencies before going brand-side as a Communications Manager at Hurley. It was during this time that the big digital- & social media marketing explosion took place, and the next few years turned into a massive learning curve as brands scrambled to come to terms with this revolution. Going solo in 2014, he’s since been having the most fun ever bringing brands to life in the digital world, operating as a specialist communications consultant and servicing brands such as Ealing Studios (UK), Hurley (USA), Freedom of Movement, Wines of South Africa, Klein Constantia, Le Lude, Kleinood & Holden Manz (SA), to name a few.
Disrupting the idea of traditional, static marketing, Spicer’s approach is aimed at creating communities of interested and educated audiences who resonate with the brand involved. In a world filled with one sided brand commands and exclusive communications, his dream is to create spaces where brands can be honest, interactive and as close to human as possible. A world where brands don’t desperately scratch to convince audiences and target markets, but rather capture their imagination and make them part of the bigger story.
“When a brand tells a strategic story, having an outcome-based approach is key – the magic lies in finding that perfect balance between brand, audience and execution.”