Khuthala Gala-Holten has two decades of experience in the Advertising industry and is a respected Managing Director at Joe Public, one of the leading agencies in the country. She holds an impressive career track record and has played a pivotal role in repositioning some of the renowned brands both in SA and globally over the years. Born and bred in Cape town, she began her career honing her skills in the BTL environment in the alcohol business where she worked across various categories including AFBs, Spirits and wine brands. Her move to Johannesburg gave her an opportunity to work with Unilever on some of their iconic brands and her first creative awards on a global stage on the Axe brand. Since joining Joe Public she worked with the team to build the eBucks brand before joining FCB to lead the repositioning of one of South Africa’s oldest brand, Old Mutual. On her return to Joe Public she lead the Nedbank business and its repositioning in 2017. She attributes her success over the years to sheer passion for creativity, determination to grow and building strong partnerships. Khuthala is inspired by the diversity of our landscape and believes in contributing to the growth of people and our country. She hopes to continue playing this role at Joe Public by continuously demonstrating her strong leadership, excellence and creativity in her role.