Su Birch has a long and distinguished career in international marketing and is a specialist in generic promotion. She was CEO of Wines of South Africa (WOSA) from its beginnings in 2000 until 2013. During this time she received international and local recognition for her work, including:
2005 Lanson Woman in Wine Trophy, IWSC, London
2006 Cape Masters of Wine “Wine Personality of the Year”.
2009 Drinks Business Woman of the Year.
2012 Wine Intelligence Top 10 Influential Personalities.
2013 Drinks Business Green Awards: Lifetime Achievement Award.
Su currently runs her own marketing business, Thinking Seahorses, and her wine tourism website, www.tastetrip.co.za, for which she writes all the copy and the monthly blogs.
In 2007 and 2008 Su served as Vice Chairman of Cape Town Routes Unlimited, the organisation then responsible for promoting tourism in the Western Cape. Her academic background includes degrees in English and Sociology from Stellenbosch and Wits Universities and an MBA from UCT.