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Dr. Robin Back

Dr. Robin Back is currently an Assistant Professor at the Rosen College of Hospitality Management at the University of Central Florida, USA. Robin has had a successful career in management ranging across many disciplines and countries including England, Sint Maarten in the Dutch Caribbean and the US. He was the North America Brand Manager for Fairview and Spice Route Wines from 2001 to 2011, and successfully built Goats do Roam into South Africa’s biggest export brand in the US.

Always looking for new challenges, Robin achieved his PhD in Management in 2015 from the Isenberg School of Management, University of Massachusetts Amherst, USA, majoring in Hospitality and Tourism Management. He has published widely, presented at international conferences and continues to conduct cutting edge research in his area of special interest, wine tourism.